{"product_id":"9781480815599","title":"The Highest Rung of the Ladder: Achieving the American Dream","description":"\u003cp\u003eDeane May Zager and Diana Turner were two young women with a dream when they opened the first data processing service bureau in Orange County, California, in June 1962.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWithin twenty-four hours after the idea of a business was conceived, they had a small office. John Dewey said, “The highest mark of intelligence is to recognize and grasp a genuine opportunity.” They did. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eUsing the slogan “Accuracy Is Our Key Word,” they included their home phone numbers on business cards, pledged not to miss a call, and vowed never to date anyone in authority to award contracts because it wasn’t good business.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAs executive women in the data processing field at that time, they were an anomaly, but they earned respect and built a booming business a man’s world—all while enjoying an active family and social life. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eTheir story is filled with laughs galore at some their unorthodox business adventures. It demonstrates the value of friendship and confirms that with little more than a dream and determination, anyone can blaze a trail in business and reach The Highest Rung of the Ladder.\u003c\/p\u003e","brand":"Archway Publishing","offers":[{"title":"Default Title","offer_id":47141828067568,"sku":"9781480815599","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781480815599_p0.jpg?v=1763620455","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781480815599","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}