{"product_id":"9781481745611","title":"Brand Damage: It's Personal!","description":"Personal branding is going to be one of North American businesses’ most critical strategic initiatives in the next 3-5 years.  Information is more accessible on individuals than ever before.  Social media is making details about people more accessible and creating a ton of data to help people form opinions about individuals.    \"Brand Damage - It's Personal!\" deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.","brand":"AuthorHouse","offers":[{"title":"Default Title","offer_id":47182256505072,"sku":"9781481745611","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781481745611_p0.jpg?v=1763623831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781481745611","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}