{"product_id":"9781483315072","title":"The Content Analysis Guidebook","description":"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated \u003cstrong\u003eSecond Edition \u003c\/strong\u003eof \u003cstrong\u003eThe Content Analysis Guidebook,\u003c\/strong\u003e author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47136179945712,"sku":"9781483315072","price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483315072_p0.jpg?v=1763626988","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483315072","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}