{"product_id":"9781483322940","title":"Contemporary Brand Management","description":"Written by experts on global marketing, \u003cstrong\u003eContemporary Brand Management\u003c\/strong\u003e focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47162754728176,"sku":"9781483322940","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483322940_p0.jpg?v=1763627385","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483322940","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}