{"product_id":"9781483323121","title":"New Venture Creation: An Innovator's Guide to Entrepreneurship","description":"Structured around the idea that innovation is at the core of successful entrepreneurship, \u003cstrong\u003eNew Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition\u003c\/strong\u003e by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47181960577264,"sku":"9781483323121","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483323121_p0.jpg?v=1763626989","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483323121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}