{"product_id":"9781483323961","title":"Focus Groups: Theory and Practice","description":"The fully updated \u003cb\u003eThird Edition\u003c\/b\u003e of \u003cb\u003eFocus Groups: Theory and Practice \u003c\/b\u003eoffers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The \u003cb\u003eThird Edition \u003c\/b\u003ereflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47107781951728,"sku":"9781483323961","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483323961_p0.jpg?v=1763626996","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483323961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}