{"product_id":"9781483365244","title":"Focus Groups: A Practical Guide for Applied Research","description":"\u003cp\u003eThis updated edition of \u003cstrong\u003eFocus Groups: A Practical Guide for Applied Research\u003c\/strong\u003e walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The \u003cstrong\u003eFifth Edition\u003c\/strong\u003e is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” \u003c\/p\u003e\u003cp\u003e? —\u003cstrong\u003eTheresa Carilli\u003c\/strong\u003e\u003cem\u003e, Purdue University Calumet \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47050432807152,"sku":"9781483365244","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483365244_p0.jpg?v=1763627218","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483365244","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}