{"product_id":"9781483376516","title":"The SAGE Encyclopedia of Corporate Reputation","description":"\u003cp\u003eWhat creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products\/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.\u003c\/p\u003e\u003cp\u003eFor the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and\/or changing corporate reputations.\u003c\/p\u003e\u003cp\u003eKey features include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats\u003c\/li\u003e \u003cli\u003eEntries conclude with Cross-References and Further Readings to guide students to in-depth resources.\u003c\/li\u003e \u003cli\u003eAlthough organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas\u003c\/li\u003e \u003cli\u003eA Chronology provides historical perspective on the development of corporate reputation as a discrete field of study.\u003c\/li\u003e \u003cli\u003eA Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation.\u003c\/li\u003e \u003cli\u003eA General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies.\u003c\/li\u003e \u003cli\u003eThe work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities\u003c\/li\u003e \u003cli\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47049029943536,"sku":"9781483376516","price":395.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483376516_p0.jpg?v=1763627490","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483376516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}