{"product_id":"9781483377469","title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)","description":"\u003cstrong\u003eA Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)\u003c\/strong\u003e by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the \u003cstrong\u003eSecond Edition\u003c\/strong\u003e is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47144587624688,"sku":"9781483377469","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483377469_p0.jpg?v=1763627524","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483377469","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}