{"product_id":"9781483391892","title":"Dictionary of Marketing Communications","description":"The \u003cb\u003eDictionary of Marketing Communications\u003c\/b\u003e contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47131389395184,"sku":"9781483391892","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483391892_p0.jpg?v=1763627736","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483391892","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}