{"product_id":"9781483521527","title":"I INC. Be the CEO of your Brand","description":"What do Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga have in\u003cbr\u003ecommon – and what do you have in common with them?\u003cbr\u003eThe answer is simple: Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga are not only highly\u003cbr\u003esuccessful people in their own right, but they each have a uniquely powerful personal brand – and\u003cbr\u003eyou have the same opportunity to give yourself a distinctive and recognisable personal brand of your\u003cbr\u003eown.\u003cbr\u003eIn her book on owning your brand, Kate Moodley provides valuable and practical insight into the\u003cbr\u003eworld of branding viewed from some of the worlds most powerful brands including a look at actions\u003cbr\u003ethat have destroyed brands. You will leave this book stimulated, challenged and with a verve to grow\u003cbr\u003eone of your greatest assets - your personal brand!","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":47131368685808,"sku":"9781483521527","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781483521527_p0.jpg?v=1763628963","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781483521527","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}