{"product_id":"9781484200018","title":"Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003eWhy should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.\u003c\/p\u003e\u003cp\u003eIn fact, as \u003cem\u003eSuccess in Programming: \u003c\/em\u003e\u003cem\u003eHow to Gain Recognition, Power, and Influence\u003c\/em\u003e\u003cem\u003e Through Personal Branding\u003c\/em\u003e demonstrates in many ways, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs and become the \"go-to\" person in various situations. You’ll become known for your expertise and leadership, and you'll find it easier to strike out on your own. People will seek out your advice and point of view. You’ll get paid to speak, write, and consult. What’s not to like about becoming a rock star developer?\u003c\/p\u003e\u003cp\u003eThe good news—as Mozilla’s senior technology evangelist, Frédéric Harper, writes—is that it’s never been easier to improve your skills, stand out, share more quickly, and grow your network. This book provides the tools you need to build your reputation and enhance your career, starting right now. You'll learn what personal branding is and why you should care about it. You’ll also learn what the key themes of a good brand are and where to find the ingredients to build your own, unique brand. Most importantly, you'll understand how to work your magic to achieve your goals and dreams. You’ll also learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to use sites like StackOverflow and Github to build both your expertise and your reputation\u003c\/li\u003e\n\u003cli\u003eHow to promote your brand in a way that attracts better-paying jobs, consulting gigs, industry invitations, and contract work\u003c\/li\u003e\n\u003cli\u003eHow to become visible to the movers and shakers in your specific category of development\u003c\/li\u003e\n\u003cli\u003eHow to exert power and influence to help yourself and others\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003eSuccess in Programming: \u003c\/em\u003e\u003cem\u003eHow to Gain Recognition, Power, and Influence\u003c\/em\u003e\u003cem\u003e Through Personal Branding\u003c\/em\u003e shows you how to scale your skills, gain visibility, make a real impact on people and within organizations, and achieve your goals. There’s no need to become a marketing expert or hire a personal branding guru; this book and a desire to grow personally and professionally are all you need to leap to the next level of your career.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e         What you’ll learn\u003cul\u003e\n\u003cli\u003eWhat personal branding is, how others have developed it effectively, and how you can do the same.\u003c\/li\u003e\n\u003cli\u003eWhy it’s important for developers to think about branding.\u003c\/li\u003e\n\u003cli\u003eConcrete examples, including specific tips and tricks, to help you build your brand.\u003c\/li\u003e\n\u003cli\u003eHow to capitalize on your brand by getting more and better work; invitations to speak, write, or appear at conferences; the respect of your peers; and increased notoriety.\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     Developers, IT pros, consultants, and anyone who wants greater recognition—and remuneration—for their work.      \u003c\/p\u003e     Table of Contents\u003cul\u003e\n\u003cli\u003ePersonal What? What is personal branding about?\u003c\/li\u003e\n\u003cli\u003eI’m Building Software. Why Should I Care?\u003c\/li\u003e\n\u003cli\u003eMe, Myself, and I (The Who)\u003c\/li\u003e\n\u003cli\u003eAre You a Ninja, a Pirate, or a Rock Star? (The What)\u003c\/li\u003e\n\u003cli\u003eDo Epic Stuff (The How)\u003c\/li\u003e\n\u003cli\u003eWeapons of Choice\u003c\/li\u003e\n\u003cli\u003eThe Secret Ingredient: Your Tribe\u003c\/li\u003e\n\u003cli\u003eWork Your Magic: Lead with Your Brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47174120079600,"sku":"9781484200018","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781484200018_p0.jpg?v=1763631896","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781484200018","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}