{"product_id":"9781484206232","title":"University Startups and Spin-Offs: Guide for Entrepreneurs in Academia","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUniversity Startups and Spin-Offs\u003c\/em\u003e teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships in all parts of the world.\u003c\/p\u003e\u003cp\u003eSerial entrepreneur \u003cstrong\u003eManuel Stagars\u003c\/strong\u003e advises students, faculty, and researchers how to test their ideas for marketability, how to develop commercial products out of research projects, and how to engage companies and investors with attractive value propositions. The author has seventeen years of experience as startup entrepreneur, founder of seven companies in the United States, Europe, and Japan, consultant to universities on commercializing their research programs, angel investor, and startup mentor. Stagars’ advice is field-tested, battle-hardened, and supported with a wealth of instructive first-hand examples from his international experience.\u003c\/p\u003e\u003cp\u003eThe author advises academic entrepreneurs to take matters into their own hands instead of relying on the initiative and support of universities and governments. He shows students and researchers how to fit lean startup methods to their existing university ecosystems, leveraging their strengths without getting bogged down in bureaucratic morass. Avoiding theory and jargon, the book focuses on real-world situations, practical steps, checklists, and case studies. University students and researchers will learn the skills they need to become startup entrepreneurs on an academic platform.\u003c\/p\u003e\u003cp\u003eThe final part of \u003cem\u003eUniversity Startups and Spin-Offs \u003c\/em\u003eaddresses university administrators, educators, technology licensing officers, incubator managers, and government grant officers. It shows them with practical examples from the private and academic sectors how to integrate startups into the fabric of the university, develop a thriving entrepreneurial ecosystem for students and researchers, leverage latent network effects, build bridges between scientific research and industries seeking innovative solutions, enhance the public image of the university, and motivate the university’s best and brightest to engage in startup enterprises that will deliver benefits to the university and the public as well as to themselves.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e         What you’ll learn\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to test ideas for marketability\u003c\/li\u003e\n\u003cli\u003ehow to develop commercial products out of research projects\u003c\/li\u003e\n\u003cli\u003ehow to engage companies and investors with attractive value propositions\u003c\/li\u003e\n\u003cli\u003ehow to integrate lean startup methods into existing university ecosystems\u003c\/li\u003e\n\u003cli\u003ehow to negotiate cultural idiosyncrasies and regulatory barriers in different countries and industries\u003c\/li\u003e\n\u003cli\u003ehow to leverage latent network effects\u003c\/li\u003e\n\u003cli\u003ehow to motivate your university’s best and brightest to engage in startup enterprises that will deliver benefits to themselves, the university, and the public\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eThe primary readership is students and researchers interested in launching their own startup out of a university or research assignment. The secondary readership is staff at universities, government agencies, incubators, and seed accelerators in charge of getting startups off the ground by designing startup programs, administering aid and grants, and coaching young entrepreneurs. The tertiary readership is angel and private equity investors and industry partners.\u003c\/p\u003eTable of Contents\u003cul\u003e\n\u003cli\u003eThe Status Quo: How Do Startups Fit Into Universities?\u003c\/li\u003e\n\u003cli\u003eThe Lean Startup Changed Everything\u003c\/li\u003e\n\u003cli\u003eWhat Does It Mean to Be a Startup Entrepreneur?\u003c\/li\u003e\n\u003cli\u003eEngaging Others with Actionable Next Steps\u003c\/li\u003e\n\u003cli\u003eBenefits vs. Features\u003c\/li\u003e\n\u003cli\u003eSimple Strategies to Get Unstuck\u003c\/li\u003e\n\u003cli\u003eTroubleshooting\u003c\/li\u003e\n\u003cli\u003eThe Financial Model\u003c\/li\u003e\n\u003cli\u003eThe Legal Setup of Your Startup\u003c\/li\u003e\n\u003cli\u003eMeetings and Communication Skills\u003c\/li\u003e\n\u003cli\u003eStartup Grants: Can Government Programs Stimulate Entrepreneurship?\u003c\/li\u003e\n\u003cli\u003eVenture Capital and Angel Investors\u003c\/li\u003e\n\u003cli\u003eIncubators and Accelerators\u003c\/li\u003e\n\u003cli\u003eMoving Past the Startup Stage\u003c\/li\u003e\n\u003cli\u003eHow Do Universities Measure the Impact of Their Research?\u003c\/li\u003e\n\u003cli\u003eWhy Do Many University Startups Not Take Off?\u003c\/li\u003e\n\u003cli\u003eHow Universities Can Support Their Startups Today\u003c\/li\u003e\n\u003cli\u003eBuilding a Bridge to the Market\u003c\/li\u003e\n\u003cli\u003ePlatform Thinking for Startup Success\u003c\/li\u003e\n\u003cli\u003eMore Platform Objects\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47173690556656,"sku":"9781484206232","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781484206232_p0.jpg?v=1763631930","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781484206232","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}