{"product_id":"9781484210673","title":"Agile Product Development: How to Design Innovative Products That Create Customer Value","description":"\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003eDiscover what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively.\u003c\/p\u003e\u003cp\u003eProduct development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable.\u003c\/p\u003e\u003cp\u003eIn the last fifteen years, advances in agile software development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle.\u003c\/p\u003e\u003cp\u003eUntil now. Product developer extraordinaire Tathagat Varma in \u003cem\u003eAgile Product Development \u003c\/em\u003eintegrates individual knowledge areas into a field manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. \u003c\/p\u003e\u003cp\u003eIn today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they are not sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat you’ll learn\u003cul\u003e\n\u003cli\u003eHow to stimulate creativity and prioritization of ideas in product design\u003c\/li\u003e\n\u003cli\u003eHow to get early feedback on initial product idea iterations\u003c\/li\u003e\n\u003cli\u003eHow to design and develop products using sound engineering practices\u003c\/li\u003e\n\u003cli\u003eHow to apply principles of agility into software delivery\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     Entrepreneurs, designers, developers, product managers, software architects.      \u003c\/p\u003e     Table of Contents\u003cp\u003eChapter 1: Preamble\u003c\/p\u003e\u003cp\u003eChapter 2: Discover\u003c\/p\u003e\u003cp\u003eChapter 3: Deliberate\u003c\/p\u003e\u003cp\u003eChapter 4: Describe\u003c\/p\u003e\u003cp\u003eChapter 5: Design\u003c\/p\u003e\u003cp\u003eChapter 6: Develop\u003c\/p\u003e\u003cp\u003eChapter 7: Deliver\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":47131536589040,"sku":"9781484210673","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781484210673_p0.jpg?v=1763632165","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781484210673","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}