{"product_id":"9781484212363","title":"Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities","description":"\u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePractical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities\u003c\/em\u003e offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance for configuring Sitecore’s personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices—taking it beyond just the \"how to\" procedures that can be found elsewhere.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. \u003cem\u003ePractical Sitecore 8 Configuration and Strategy \u003c\/em\u003eprovides the solution you need to get started using Sitecore today.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePractical Sitecore 8 Configuration and Strategy:\u003c\/em\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrings you up to speed on Sitecore without requiring a training class\u003c\/li\u003e\n\u003cli\u003eProvides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end\u003c\/li\u003e\n\u003cli\u003eRounds out existing sources of documentation with strategies and best practices from real-world experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e         What you’ll learn\u003cul\u003e\n\u003cli\u003eHow to manage content in Sitecore\u003c\/li\u003e\n\u003cli\u003eHow to create web forms and landing pages\u003c\/li\u003e\n\u003cli\u003eHow to optimize the site through personalization and A\/B\/N testing\u003c\/li\u003e\n\u003cli\u003eHow to use Sitecore for your marketing campaigns\u003c\/li\u003e\n\u003cli\u003eHow to leverage analytics for custom measurement\/engagement strategies\u003c\/li\u003e\n\u003cli\u003eHow to create a robust governance plan for your Sitecore properties\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for      \u003cp\u003e     \u003c\/p\u003e\u003cp\u003eThe key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e      ","brand":"Apress","offers":[{"title":"Default Title","offer_id":47136249643248,"sku":"9781484212363","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781484212363_p0.jpg?v=1763632193","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781484212363","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}