{"product_id":"9781489153241","title":"Challenge Greatest Quotes - Quick, Short, Medium Or Long Quotes. Find The Perfect Challenge Quotations For All Occasions - Spicing Up Letters, Speeches, And Everyday Conversations.","description":"This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo feel the impact a Quote can have, here are three Challenge Quotes from this book:\u003c\/p\u003e\u003cp\u003e'Climate change is the Everest of all problems, the thorniest challenge facing humankind. - Lewis Gordon Pugh'\u003c\/p\u003e\u003cp\u003e'The challenge of modernity is to live without illusions and without becoming disillusioned. - Antonio Gramsci'\u003c\/p\u003e\u003cp\u003e'As Tony Blair has made clear, our fundamental challenge is how to make Europe work better. - John Hutton'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThree characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOf the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will give you the opportunity to find that right Quote that can change it all.\u003c\/p\u003e","brand":"Emereo Publishing","offers":[{"title":"Default Title","offer_id":47126065414384,"sku":"9781489153241","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781489153241_p0.jpg?v=1763640358","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781489153241","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}