{"product_id":"9781489158956","title":"Incapable Greatest Quotes - Quick, Short, Medium Or Long Quotes. Find The Perfect Incapable Quotations For All Occasions - Spicing Up Letters, Speeches, And Everyday Conversations.","description":"This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo feel the impact a Quote can have, here are three Incapable Quotes from this book:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'A coward is incapable of exhibiting love; it is the prerogative of the brave. - Mahatma Gandhi'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'A people cannot long retain their freedom, whose government is incapable of protecting them. - Oliver Ellsworth'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'They that apply themselves to trifling matters commonly become incapable of great ones. - Francois de La Rochefoucauld'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThree characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOf the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will give you the opportunity to find that right Quote that can change it all.\u003c\/p\u003e","brand":"Emereo Publishing","offers":[{"title":"Default Title","offer_id":47166777688304,"sku":"9781489158956","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781489158956_p0.jpg?v=1763640717","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781489158956","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}