{"product_id":"9781489160867","title":"Crisis Greatest Quotes - Quick, Short, Medium Or Long Quotes. Find The Perfect Crisis Quotations For All Occasions - Spicing Up Letters, Speeches, And Everyday Conversations.","description":"This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIdeas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo feel the impact a Quote can have, here are three Crisis Quotes from this book:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'I also believed that our public at home would be strong enough to survive even the present crisis. - Paul von Hindenburg'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'The whole life of an American is passed like a game of chance, a revolutionary crisis, or a battle. - Alexis de Tocqueville'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'My generation is having its midlife crisis in its 20s. - Edward Norton'\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThree characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOf the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will give you the opportunity to find that right Quote that can change it all.\u003c\/p\u003e","brand":"Emereo Publishing","offers":[{"title":"Default Title","offer_id":47144751268080,"sku":"9781489160867","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781489160867_p0.jpg?v=1763641165","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781489160867","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}