{"product_id":"9781491756362","title":"No-Fail Retail: Merchandising Techniques for Stores","description":"\u003cp\u003eThis book presents a practical approach to ensuring your retail store's success with consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSimple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn how to:\u003c\/p\u003e\u003cp\u003e• pick the best location to locate a store;\u003c\/p\u003e\u003cp\u003e• make your exterior design inviting;\u003c\/p\u003e\u003cp\u003e• set up an ideal atmosphere for purchasing;\u003c\/p\u003e\u003cp\u003e• understand about gondola arrangement and planograms;\u003c\/p\u003e\u003cp\u003e• analyze your customers\u003c\/p\u003e\u003cp\u003e• conduct different types of promotions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47046495338736,"sku":"9781491756362","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781491756362_p0.jpg?v=1763659636","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781491756362","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}