{"product_id":"9781491903643","title":"The Art of SEO: Mastering Search Engine Optimization","description":"\u003cp\u003eThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape\u003c\/p\u003e\u003cp\u003eNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComprehend SEO’s many intricacies and complexities\u003c\/li\u003e\n\u003cli\u003eExplore the underlying theory and inner workings of search engines\u003c\/li\u003e\n\u003cli\u003eUnderstand the role of social media, user data, and links\u003c\/li\u003e\n\u003cli\u003eDiscover tools to track results and measure success\u003c\/li\u003e\n\u003cli\u003eExamine the effects of Google’s Panda and Penguin algorithms\u003c\/li\u003e\n\u003cli\u003eConsider opportunities in mobile, local, and vertical SEO\u003c\/li\u003e\n\u003cli\u003eBuild a competent SEO team with defined roles\u003c\/li\u003e\n\u003cli\u003eGlimpse the future of search and the SEO industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eVisit the book website (http:\/\/www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.\u003c\/p\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47136509100272,"sku":"9781491903643","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781491903643_p0.jpg?v=1763661344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781491903643","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}