{"product_id":"9781491923122","title":"Design Sprint: A Practical Guidebook for Building Great Digital Products","description":"\u003cp\u003eWith more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.\u003c\/p\u003e\u003cp\u003eDesign sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.\u003c\/p\u003e\u003cp\u003eDesign sprints enable you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClarify the problem at hand, and identify the needs of potential users\u003c\/li\u003e\n\u003cli\u003eExplore solutions through brainstorming and sketching exercises\u003c\/li\u003e\n\u003cli\u003eDistill your ideas into one or two solutions that you can test\u003c\/li\u003e\n\u003cli\u003ePrototype your solution and bring it to life\u003c\/li\u003e\n\u003cli\u003eTest the prototype with people who would use it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47169054802160,"sku":"9781491923122","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781491923122_p0.jpg?v=1763661471","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781491923122","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}