{"product_id":"9781491938355","title":"Org Design for Design Orgs: Building and Managing In-House Design Teams","description":"\u003cp\u003eDesign has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital\/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.\u003c\/p\u003e\u003cp\u003eYou’ll discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy design’s role has evolved in the digital age\u003c\/li\u003e\n\u003cli\u003eHow to infuse design into every product and service experience\u003c\/li\u003e\n\u003cli\u003eThe 12 qualities of effective design organizations\u003c\/li\u003e\n\u003cli\u003eHow to structure your design team through a Centralized Partnership\u003c\/li\u003e\n\u003cli\u003eDesign team roles and evolution\u003c\/li\u003e\n\u003cli\u003eThe process of recruiting and hiring designers\u003c\/li\u003e\n\u003cli\u003eHow to manage your design team and promote professional growth\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47126853058800,"sku":"9781491938355","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781491938355_p0.jpg?v=1763661347","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781491938355","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}