{"product_id":"9781492001966","title":"The Language of Content Strategy","description":"\u003cp\u003e\u003ci\u003eThe Language of Content Strategy\u003c\/i\u003e is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.\u003c\/p\u003e \u003cp\u003eThis book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession\u003c\/p\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47162834452720,"sku":"9781492001966","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781492001966_p0.jpg?v=1763661454","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781492001966","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}