{"product_id":"9781492002086","title":"Global Content Strategy","description":"\u003cp\u003eWhen you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.\u003cbr\u003e\u003cbr\u003eBecause of this, more and more companies are translating more content into more languages every day.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGlobal Content Strategy: A Primer\u003c\/i\u003e gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.\u003c\/p\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47176891629808,"sku":"9781492002086","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781492002086_p0.jpg?v=1763661460","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781492002086","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}