{"product_id":"9781492002123","title":"Enterprise Content Strategy","description":"\u003cp\u003eKevin P. Nichols' \u003ci\u003eEnterprise Content Strategy: A Project Guide\u003c\/i\u003e outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEnterprise Content Strategy\u003c\/i\u003e draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.\u003c\/p\u003e \u003cp\u003eFull of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.\u003c\/p\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":47162764689648,"sku":"9781492002123","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781492002123_p0.jpg?v=1763661543","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781492002123","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}