{"product_id":"9781493564125","title":"Visual Merchandise Display","description":"• Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?\u003cbr\u003e• Why do shoppers choose one retail store over the other?\u003cbr\u003e• What can you do to make your store the shoppers' choice?\u003cp\u003e***You might be wondering if this book is so good why I am selling it for this ridiculous amount. In the spirit of openness, it's because I need some reviews. The price will surely be increase later.\u003c\/p\u003e\u003cp\u003eDear Friend,\u003c\/p\u003e\u003cp\u003eWhy should you read this book when there are literally thousands of visual merchandise display books on the market?\u003c\/p\u003e\u003cp\u003eLet me use a story to answer you...\u003c\/p\u003e\u003cp\u003eDuring my research for this book, I visited Harrods.\u003c\/p\u003e\u003cp\u003eHarrods attracts royalties, A-list Hollywood stars, heads of states and the \"who is who\" from around the world.\u003c\/p\u003e\u003cp\u003eSo you can now imagine my anticipation at visiting one of the most famous retail stores in the world.\u003c\/p\u003e\u003cp\u003eI was hoping I will catch a glimpse of some Russian oligarch or Saudi prince.\u003c\/p\u003e\u003cp\u003eHowever, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus.\u003c\/p\u003e\u003cp\u003eI had bought the identical bus for my son from ASDA. It was the same bus in the same packaging.\u003c\/p\u003e\u003cp\u003eAn odd question popped into my mind when I noticed the bus...\u003c\/p\u003e\u003cp\u003eWhy is it that the same bus...\u003c\/p\u003e\u003cp\u003eIn the same packaging...\u003c\/p\u003e\u003cp\u003eProbably made in the same factory in China...\u003c\/p\u003e\u003cp\u003eBy the same people...sold in Harrods for almost three times the price it was sold for in ASDA?\u003c\/p\u003e\u003cp\u003eAt first it seemed a mystery to me...\u003c\/p\u003e\u003cp\u003eBut as I walked around Harrods the answer came to me.\u003c\/p\u003e\u003cp\u003eASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China.\u003c\/p\u003e\u003cp\u003eThere is a difference and that difference is what this book is about.\u003c\/p\u003e\u003cp\u003eThe price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school...\u003c\/p\u003e\u003cp\u003eThe price of a product is determined by:\u003c\/p\u003e\u003cp\u003e• Who is buying\u003cbr\u003e• How much they are willing to pay\u003cbr\u003e• How the product is sold to them\u003c\/p\u003e\u003cp\u003eThe reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them.\u003c\/p\u003e\u003cp\u003eCheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them.\u003c\/p\u003e\u003cp\u003eThis is a very important point I will like you to take away from this book.\u003c\/p\u003e\u003cp\u003eMost retailers fail because they ignore this simple but fundamental business success principle.\u003c\/p\u003e\u003cp\u003eThe majority of retailers do not even know their target market.\u003c\/p\u003e\u003cp\u003eThey open their stores, stock them with goods and hope that customers will show up simply because they are open for business.\u003c\/p\u003e\u003cp\u003eThis is a big mistake!\u003c\/p\u003e\u003cp\u003eYou must first decide who you want to sell to and then create a selling environment to attract those types of people.\u003c\/p\u003e\u003cp\u003eYour visual merchandise display has to speak to your target market as they walk pass your store. In the Visual Merchandise Display, I teach you how to create attractive visual merchandise displays that attract your ideal customers.\u003c\/p\u003e\u003cp\u003eThe aim of a good visual merchandise display is to:\u003c\/p\u003e\u003cp\u003e• Attract shoppers as they pass by a retail store\u003cbr\u003e• Entice them to enter the store\u003cbr\u003e• Retain them for long in the store\u003cbr\u003e• Persuade them to buy\u003c\/p\u003e\u003cp\u003eAt the end of this book, you will learn how to create a visual display that attracts your desired customers.\u003c\/p\u003e\u003cp\u003eDownload or order your copy now!\u003c\/p\u003e\u003cp\u003eThis book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.\u003c\/p\u003e\u003cp\u003eYour friend\u003c\/p\u003e\u003cp\u003eRomeo\u003c\/p\u003e\u003cp\u003eP.S. The price will increase soon\u003c\/p\u003e\u003cp\u003eAs a token of my appreciation for buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email:info@theprofitexperts.co.uk or call +447855049508\u003c\/p\u003e","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":47061900525808,"sku":"9781493564125","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781493564125_p0.jpg?v=1763664135","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781493564125","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}