{"product_id":"9781493906345","title":"Email and Commercial Correspondence: A Guide to Professional English","description":"\u003cp\u003eIf you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.\u003c\/p\u003e\u003cp\u003eSome of the key guidelines covered include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite meaningful subject lines - otherwise recipients may not even open your mail.\u003c\/li\u003e\n\u003cli\u003eAlways put the most important point in the first line - otherwise the reader may not read it.\u003c\/li\u003e\n\u003cli\u003eBe concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!\u003c\/li\u003e\n\u003cli\u003eBe a little too formal than too informal - you don’t want to offend anyone.\u003c\/li\u003e\n\u003cli\u003eIf you have two long important things to say, say them in separate emails.\u003c\/li\u003e\n\u003cli\u003eGive clear instructions and reasonable deadlines.\u003c\/li\u003e\n\u003cli\u003eIf you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.\u003c\/li\u003e\n\u003cli\u003eEmpathize with your recipient's busy workload.\u003c\/li\u003e\n\u003cli\u003eNever translate typical phrases literally - learn equivalent phrases.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business \/ Commercial English.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47052270174448,"sku":"9781493906345","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781493906345_p0.jpg?v=1763664331","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781493906345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}