{"product_id":"9781496915825","title":"Aligning Corporate Lifecycles and Product Lifecycles","description":"In the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.","brand":"AuthorHouse","offers":[{"title":"Default Title","offer_id":47183351120112,"sku":"9781496915825","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781496915825_p0.jpg?v=1763667394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781496915825","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}