{"product_id":"9781498533300","title":"From Awareness to Commitment in Public Health Campaigns: The Awareness Myth","description":"Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":47143061750000,"sku":"9781498533300","price":80.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781498533300_p0.jpg?v=1769896347","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781498533300","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}