{"product_id":"9781501334245","title":"Fashion Entrepreneurship : Retail Business Planning","description":"\u003cp\u003eThe 2nd edition of \u003cb\u003eFashion Entrepreneurship\u003c\/b\u003e builds on its strong focus on the retail businessplan—from helping students develop the business concept to providing them with knowledgeof basic business principles and assisting them in writing a retail business plan. The contenthas been reorganized to bring up front the discussion of the business plan and to incorporateE-tailing throughout the text. An all-new CD-ROM keyed to the table of contents connects tothe text through icons with \"action step\" prompting students to complete an activity, exercise,or a step in the business plan.\u003c\/p\u003e","brand":"Bloomsbury USA Academic","offers":[{"title":"Default Title","offer_id":50096550576368,"sku":"9781501334245","price":100.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781501334245","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}