{"product_id":"9781501510625","title":"Culture and Identity through English as a Lingua Franca: Rethinking Concepts and Goals in Intercultural Communication","description":"  \u003cmeta content=\"text\/html; charset=iso-8859-1\" http-equiv=\"content-type\"\u003e \u003cmeta name=\"generator\" content=\"mshtml 8.00.6001.23636\"\u003e  \u003cp\u003eThe use of English as a lingua franca (ELF) on a global scale forces a reassessment of our understanding of the relationships between language, culture and identity in intercultural communication. This book outlines how we might conceive of this relationship in the fluid communicative practices of ELF, which leads to a revaluation of notions of intercultural competence and related pedagogic practices. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47033667125488,"sku":"9781501510625","price":82.02,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781501510625_p0.jpg?v=1763707809","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781501510625","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}