{"product_id":"9781504044738","title":"Summary and Analysis of Contagious: Why Things Catch On: Based on the Book by Jonah Berger","description":"\u003cb\u003eSo much to read, so little time? This brief overview of \u003ci\u003eContagious\u003c\/i\u003e tells you what you need to know—before or after you read Jonah Berger’s book.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.\u003cbr\u003e  \u003cbr\u003e This short summary and analysis of \u003ci\u003eContagious\u003c\/i\u003e includes: \u003cul\u003e\n\u003cli\u003eHistorical context\u003c\/li\u003e\n\u003cli\u003eChapter-by-chapter overviews\u003c\/li\u003e\n\u003cli\u003eDetailed timeline of key events\u003c\/li\u003e\n\u003cli\u003eImportant quotes\u003c\/li\u003e\n\u003cli\u003eFascinating trivia\u003c\/li\u003e\n\u003cli\u003eGlossary of terms\u003c\/li\u003e\n\u003cli\u003eSupporting material to enhance your understanding of the original work\u003c\/li\u003e\n\u003c\/ul\u003eAbout \u003ci\u003eContagious\u003c\/i\u003e by Jonah Berger:\u003cbr\u003e  \u003cbr\u003e\u003ci\u003eContagious: Why Things Catch On\u003c\/i\u003e examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off.\u003cbr\u003e  \u003cbr\u003e Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s \u003ci\u003eNew York Times–\u003c\/i\u003ebestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious.\u003cbr\u003e  \u003cbr\u003e The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.\u003cbr\u003e  ","brand":"Worth Books","offers":[{"title":"Default Title","offer_id":47131411120368,"sku":"9781504044738","price":3.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781504044738_p0.jpg?v=1769897968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781504044738","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}