{"product_id":"9781506315478","title":"Applying Communication Theory for Professional Life: A Practical Introduction","description":"\u003cp\u003e\u003ci\u003eUpdated Edition of Bestseller!\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eApplying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.\u003c\/p\u003e\u003cp\u003eNew to the Fourth Edition \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eAll case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas. \u003c\/li\u003e \u003cli\u003eThe simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology. \u003c\/li\u003e \u003cli\u003eFour new case studies have been added to show you how the theories are tied to recent events. The cases are titled: \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e1. “You’re Fired” \u003c\/p\u003e\u003cp\u003e2. “Bad Move” \u003c\/p\u003e\u003cp\u003e3. “Million Dollar Manipulation”\u003c\/p\u003e\u003cp\u003e4. “The (New) Media Culture Wars” \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter. \u003c\/li\u003e \u003cli\u003eNumerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47047869595888,"sku":"9781506315478","price":91.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781506315478_p0.jpg?v=1763720518","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781506315478","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}