{"product_id":"9781506315737","title":"Effective Crisis Communication: Moving from Crisis to Opportunity","description":"\u003cp\u003eIn this fully updated \u003cstrong\u003eFourth Edition \u003c\/strong\u003eof \u003cstrong\u003eEffective Crisis Communication\u003c\/strong\u003e, three of today’s most respected crisis\/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew to the Fourth Edition: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eNew and updated examples and case studies\u003c\/strong\u003e include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eUpdated theories and references throughout \u003c\/strong\u003eprovide you with the latest information for effective crisis communication. \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47052906234096,"sku":"9781506315737","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781506315737_p0.jpg?v=1763720637","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781506315737","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}