{"product_id":"9781506319452","title":"The Handbook of Marketing Research: Uses, Misuses, and Future Advances","description":"\u003cb\u003eThe Handbook of Marketing Research: Uses, Misuses, and Future Advances\u003c\/b\u003e comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the \u003cb\u003eHandbook \u003c\/b\u003eaddresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47127481876720,"sku":"9781506319452","price":148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781506319452_p0.jpg?v=1763719195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781506319452","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}