{"product_id":"9781506319513","title":"Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising","description":"\u003cb\u003eAd Critique\u003c\/b\u003e teaches advertising, marketing, and management students--both the \"suits\" and the \"creatives\"--how to effectively judge and critique creativity in advertising\u003ci\u003e. This textbook\u003c\/i\u003e is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47127421255920,"sku":"9781506319513","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781506319513_p0.jpg?v=1763719173","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781506319513","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}