{"product_id":"9781506320373","title":"Encyclopedia of Sports Management and Marketing","description":"\u003cstrong\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/strong\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eRequest a FREE 30-day online trial to this title at www.sagepub.com\/freetrial_sro\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47143642398960,"sku":"9781506320373","price":676.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781506320373_p0.jpg?v=1763719201","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781506320373","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}