{"product_id":"9781507823200","title":"Seven Layers of Social Media Analytics","description":"The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.\u003cp\u003eHere is how the book is structured:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 1: The Seven Layers of Social Media Analytics\u003c\/p\u003e\u003cp\u003eChapter 2: Understanding Social Media\u003c\/p\u003e\u003cp\u003eChapter 3: Social Media Text Analytics\u003c\/p\u003e\u003cp\u003eChapter 4: Social Media Network Analytics\u003c\/p\u003e\u003cp\u003eChapter 5: Social Media Actions Analytics\u003c\/p\u003e\u003cp\u003eChapter 6: Social Media Apps Analytics\u003c\/p\u003e\u003cp\u003eChapter 7: Social Media Hyperlinks Analytics\u003c\/p\u003e\u003cp\u003eChapter 8: Social Media Location Analytics\u003c\/p\u003e\u003cp\u003eChapter 9: Social Media Search Engine Analytics\u003c\/p\u003e\u003cp\u003eChapter 10: Aligning Social Media Analytics with Business Goals\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book also comes with a companion site (http:\/\/7layersanalytics.com\/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47054895481072,"sku":"9781507823200","price":37.77,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781507823200_p0.jpg?v=1763722281","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781507823200","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}