{"product_id":"9781508011149","title":"Strategies and Insights from Advertising Hall of Fame Winners, with Rance Crain","description":"Rance Crain, the editor in chief of Advertising Age, has sat and interviewed many legends of the advertising and marketing industry. This book is the result of his conversations with those legends who also have been inducted into the Advertising Hall of Fame. This book compiles years of wisdom, strategic thinking and advice from the best of the best. Crain, a Hall of Fame inductee himself, is also a long time observer of the advertising industry. That’s how he knows just what to ask. Read it for inspiration, read it to learn, read it to listen in on what the pros talk about when they get a chance to talk to each other. \u003cbr\u003e\u003cbr\u003eHere are the executives that sat down with Rance Crain: \u003cbr\u003e\u003cbr\u003e\u003cb\u003eDavid Abbott,\u003c\/b\u003e former chairman and creative director of celebrated London agency Abbott Mead Vickers.  Abbott\u003cbr\u003e\u003cb\u003eAndrea Alstrup, \u003c\/b\u003eformer Corporate Vice President, Advertising, Johnson \u0026amp; Johnson andchair emeritus of the Ad Council\u003cbr\u003e\u003cb\u003eEduardo Caballero, \u003c\/b\u003eChairman Eduardo Caballero Television\u003cbr\u003e\u003cb\u003eJack Connors, \u003c\/b\u003efounding partner and Chairman Emeritus of Hill, Holliday, Connors, Cosmopulos\u003cbr\u003e\u003cb\u003eLaurel Cutler,\u003c\/b\u003eDirector at Foote, Cone \u0026amp; Belding Communications\u003cbr\u003e\u003cb\u003eBob Giraldi\u003c\/b\u003e, an award-winning film and television director, restaurateur, and educator and head of Giraldi Media\u003cbr\u003e\u003cb\u003eHerb Kelleher, \u003c\/b\u003efounder of Southwest Airlines\u003cbr\u003e\u003cb\u003ePhilip H. Knight, \u003c\/b\u003eco-founder and chairman of Nike\u003cbr\u003e\u003cb\u003eA.G. Lafley, \u003c\/b\u003eChairman of the Board, President, and Chief Executive Officer of Procter \u0026amp; Gamble\u003cbr\u003e\u003cb\u003eShelly Lazarus,\u003c\/b\u003eChairman Emeritus, Ogilvy \u0026amp; Mather\u003cbr\u003e\u003cb\u003eByron E. Lewis, Sr\u003c\/b\u003e\u003cb\u003e., \u003c\/b\u003eFounder and Chairman Emeritus, UniWorld Group\u003cbr\u003e\u003cb\u003eLarry Light, \u003c\/b\u003eCEO at marketing consultancy Arcature, and former global CMO of McDonald’s\u003cbr\u003e\u003cb\u003eKeith Reinhard, \u003c\/b\u003eChairman Emeritus, DDB Worldwide\u003cbr\u003e\u003cb\u003eAllen Rosenshine,  \u003c\/b\u003eChairman Emeritus, BBDO Worldwide\u003cbr\u003e\u003cb\u003eGerry Rubin\u003c\/b\u003e, co-Founder of Rubin Postaer and Associates (RPA)\u003cbr\u003e\u003cb\u003eBob Scarpelli\u003c\/b\u003e, former Chairman and Chief Creative Officer of DDB Worldwide\u003cbr\u003e\u003cb\u003eLester Wunderman,\u003c\/b\u003efounder of the Wunderman direct marketing agency\u003cbr\u003e","brand":"Advertising Age Essentials","offers":[{"title":"Default Title","offer_id":47137116389616,"sku":"9781508011149","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781508011149_p0.jpg?v=1763721307","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781508011149","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}