{"product_id":"9781509840632","title":"Nawabs, Nudes, Noodles: India through 50 Years of Advertising","description":"\u003cp\u003eThis   is as much the story of Indian advertising as it is about India. Ad veteran   Ambi Parameswaran looks at how advertising has evolved, reflecting the   country's culture, politics and economy in the last fifty years. \u003c\/p\u003e\u003cp\u003e     From sartorial taste and food habits to marriage and old age, music and   language to celebrities and censorship, Ambi examines over a hundred ads to   study how the Indian consumer has changed in the past five decades and how   advertising and society have shaped each other.\u003c\/p\u003e\u003cp\u003e     Combining anecdote and analyses to give us a slice of modern history, Ambi   evaluates the relationship between affluence, aspiration and desire in India.   Exploring trends and impacts, he covers the ads that captured the imagination   of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo   biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a   memorable journey through brands, consumers and the world of advertising.\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":47131791556848,"sku":"9781509840632","price":13.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781509840632_p0.jpg?v=1763722140","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781509840632","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}