{"product_id":"9781511376389","title":"Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business","description":"\u003cp\u003eThe landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.\u003c\/p\u003e\u003cp\u003eWhy do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?\u003c\/p\u003e\u003cp\u003eToo many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.\u003c\/p\u003e\u003cp\u003eIn his provocative and enlightening new book, \u003ci\u003eVisibility Marketing\u003c\/i\u003e, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.\u003c\/p\u003e\u003cp\u003eA remarkably accessible, relatable, thought-provoking reference book, \u003ci\u003eVisibility Marketing\u003c\/i\u003e speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.\u003c\/p\u003e\u003cp\u003eWith wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, \u003ci\u003eVisibility Marketing\u003c\/i\u003e will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47029158904048,"sku":"9781511376389","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781511376389_p0.jpg?v=1763724333","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781511376389","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}