{"product_id":"9781511383752","title":"Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage","description":"\u003cp\u003eThis book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India.\u003c\/p\u003e\u003cp\u003eGupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.\u003c\/p\u003e\u003cli\u003e Both provide mega-markets for almost every product and service\u003c\/li\u003e\u003cli\u003eBoth have platforms that will dramatically reduce the company's global cost structure\u003c\/li\u003e\u003cli\u003eBoth have platforms that will significantly boost the company's global technology and innovation base\u003c\/li\u003e\u003cli\u003eBoth are springboards for the emergence of new, fearsome global competitors.\u003cp\u003eThis book aims to shed light on the brutal competition for markets and resources in China and India, and also lays out the strategic action implications for those companies that want to emerge as the global players of tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47055632531696,"sku":"9781511383752","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781511383752_p0.jpg?v=1763723183","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781511383752","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}