{"product_id":"9781511384407","title":"Business Analytics for Managers: Taking Business Intelligence Beyond Reporting","description":"\u003cp\u003eWorld-class guidance for delivering the right decision support to the right people at the right time.…\u003c\/p\u003e\u003cp\u003eA vital blueprint for organizations that want to thrive in the competitive fray, \u003ci\u003eBusiness Analytics for Managers\u003c\/i\u003e presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProven guidance on developing an information strategy\u003c\/li\u003e\n\u003cli\u003eTips for supporting your company's ability to innovate in the future by using analytics\u003c\/li\u003e\n\u003cli\u003eAn understanding of BA as a holistic information discipline with links to your business's strategy\u003c\/li\u003e\n\u003cli\u003e Practical insights for planning and implementing BA\u003c\/li\u003e\n\u003cli\u003eHow to use information as a strategic asset\u003c\/li\u003e\n\u003cli\u003eWhy BA is the next stepping-stone for companies in the information age today\u003c\/li\u003e\n\u003cli\u003eDiscussion on BA's ever-increasing role\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFilled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, \u003ci\u003eBusiness Analytics for Managers\u003c\/i\u003e offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47032683921648,"sku":"9781511384407","price":9.06,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781511384407_p0.jpg?v=1763724966","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781511384407","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}