{"product_id":"9781511384667","title":"Toy Monster: The Big, Bad World of Mattel","description":"\u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.\u003c\/p\u003e\u003cp\u003eNow, in this intriguing and entertaining expose, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.\u003c\/p\u003e\u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz. \u003c\/p\u003e\u003cp\u003eEngaging and accessible, \u003ci\u003eToy Monster\u003c\/i\u003e shows you why today's toy business isn't always fun and games.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47032753815792,"sku":"9781511384667","price":9.06,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781511384667_p0.jpg?v=1763724970","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781511384667","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}