{"product_id":"9781512601596","title":"The Ice Bucket Challenge: Pete Frates and the Fight against ALS","description":"While everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it. Pete Frates was a man at war with his own body. A man whose love for others was unshakable. A man who refused to fight alone, and in so doing mobilized a global army to combat one of the most devastating diseases on earth: ALS, or Lou Gehrig’s disease. When disease crippled Frates, the former Boston College baseball star turned tragedy into inspiration. Pete’s story is a testament to the power of love, the steadfastness of family, the generosity of strangers, and the compassion of crowds.\u003cbr\u003e\u003cbr\u003eHalf of the authors’ proceeds will go to the Frates family.","brand":"University Press of New England","offers":[{"title":"Default Title","offer_id":47131741520112,"sku":"9781512601596","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781512601596_p0.jpg?v=1763724102","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781512601596","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}