{"product_id":"9781516867233","title":"The Blackbox Internet Marketing Bible: Search engine optimisation, social media marketing and other ways to market your brands online","description":"\u003cp\u003e\u003cb\u003eThe Blackbox Internet Marketing bible\u003c\/b\u003e is not just a book about search engine optimisation, but covers all aspects of online marketing including social media marketing, customer lifecycle marketing and ecommerce conversion rate optimisation. \u003c\/p\u003e\u003cp\u003eThis edition includes all the latest google updates until August 23rd 2015.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is aimed at online business owners and assumes little prior knowledge of online marketing, however some of the advanced topics in the book may be of interest to experienced SEO professionals.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTopics include:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSearch engine optimisation\u003c\/li\u003e\n\u003cli\u003eThree dimensional marketing\u003c\/li\u003e\n\u003cli\u003eGoogle Panda, Penguin, Pigeon and Hummingbird\u003c\/li\u003e\n\u003cli\u003eBlack, white and grey hat SEO\u003c\/li\u003e\n\u003cli\u003eNegative SEO\u003c\/li\u003e\n\u003cli\u003eGoogle analytics\u003c\/li\u003e\n\u003cli\u003eFacebook marketing\u003c\/li\u003e\n\u003cli\u003eTwitter marketing\u003c\/li\u003e\n\u003cli\u003eEcommerce marketing\u003c\/li\u003e\n\u003cli\u003eConversion rate optimisation\u003c\/li\u003e\n\u003cli\u003eAmazon ecommerce\u003c\/li\u003e\n\u003cli\u003eCustomer Lifecycle Marketing\u003c\/li\u003e\n\u003cli\u003eEvolution Marketing\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book is written in an easy-to-read informal style and industry specific words such as SERPs, SEM and PPC are all explained fully.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuy the print version and you can purchase the Kindle version for only £1.90 \/ $2.99 extra with Kindle Matchbook\u003c\/b\u003e\u003c\/p\u003e","brand":"CreateSpace Publishing","offers":[{"title":"Default Title","offer_id":47052906823920,"sku":"9781516867233","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781516867233_p0.jpg?v=1763726826","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781516867233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}