{"product_id":"9781520014722","title":"Mobilized: An Insider's Guide to the Business and Future of Connected Technology","description":"\u003cp\u003eMobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? Sophie-Charlotee Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. For the first time, this how-to guide examines what is required for business success in the mobile era.\u003c\/p\u003e","brand":"Berrett-Koehler on Dreamscape Audio","offers":[{"title":"Default Title","offer_id":47061452947696,"sku":"9781520014722","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781520014722_p0.jpg?v=1763728758","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781520014722","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}