{"product_id":"9781520081670","title":"Mercadotecnia (Marketing)","description":"\u003cp\u003eThis indispensable guide contains twenty-one powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to accomplish the following: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customer-focused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more. Packed with time-tested marketing strategies, this practical and portable book demonstrates how to overcome the competition, increase sales and profitability, and dominate your market niche.\u003c\/p\u003e","brand":"HarperCollins Espanol on Dreamscape Audio","offers":[{"title":"Default Title","offer_id":47054771454192,"sku":"9781520081670","price":45.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781520081670_p0.jpg?v=1763729978","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781520081670","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}