{"product_id":"9781522522065","title":"Promotional Strategies and New Service Opportunities in Emerging Economies","description":"\u003cp\u003eContinuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePromotional Strategies and New Service Opportunities in Emerging Economies\u003c\/b\u003e is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.\u003c\/p\u003e","brand":"IGI-Global","offers":[{"title":"Default Title","offer_id":47039454511344,"sku":"9781522522065","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781522522065_p0.jpg?v=1763729245","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781522522065","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}