{"product_id":"9781526419279","title":"Marketing Research: A Concise Introduction","description":"\u003cp\u003eThis is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. \u003c\/p\u003e\u003cp\u003eThe new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.\u003c\/p\u003e\u003cp\u003eThe book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eEurope - Renault (France), Miele (Germany) \u0026amp; Online grocery markets in France and Germany.\u003c\/li\u003e \u003cli\u003eAfrica - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya\u003c\/li\u003e \u003cli\u003eAustralia - Campos Coffee\u003c\/li\u003e \u003cli\u003eAsia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47029457191152,"sku":"9781526419279","price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781526419279_p0.jpg?v=1763739578","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781526419279","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}